Outsourced SEO Team or an In-house Marketing Team, Which is the Best?

Outsourced SEO or In-house Marketing Team

Marketing is crucial to the success of a business because it increases the brand and product’s outreach. Every successful business should have a marketing plan that is time and goal oriented.

Proper marketing should focus on promoting the product or service to the right audience. Digital marketing plays a very important role in building a company’s brand and increasing the number of customers.

Running an effective SEO campaign is an effective way to generate a higher ROI and take your brand to the next level.

Keep the following in mind before deciding on your preferred choice:

Outsourcing your marketing campaign to a marketing firm gives you access to a team of expert marketers. This includes SEO experts, content writers, graphic designers and web designers. Such a company will take care of all your marketing needs allowing you to focus on the business side. Artlogic will help you with all your internet marketing needs and we offer dedicated account managers who will manage your projects all the way.

An in-house digital marketing team also has its own advantages, such as, you will have them at your disposal and you can communicate and make instant changes. With an external marketing agency, you may not get an instant reply. Having your own marketing team makes it easy for you to control and check operations.

However, an in-house marketing team is not easy to build. You will also experience a delay as everyone acquaints themselves with online marketing concepts. This is the where an external marketing firm saves you huge operation costs. An external marketing team will give you all the online marketing services that you need at a fraction of the cost of hiring an in-house team.

The bottom line is:

Hiring an in-house team or an external online marketing agency has its own pros and cons. An in-house marketing team gives you better control while an external web marketing firm gives you all the solutions with resources freely available.

Big and small companies choose Artlogic over other marketing agencies due to our proactive and prompt response. We work so fast, you’ll think we are your in-house internet marketing team. Call us to discuss your internet marketing campaigns.