Getting a startup up and running is not an easy task. There’s a lot that must be done such as finding funds for your project, fulfilling different roles at the same time in the early stages and making sure that the product has reached the market.
If your initial goals are to monetize your startup, you must have a robust marketing plan in place. The following is how to set up a robust digital marketing plan for your business:
Collect Emails
Email marketing is still valuable for businesses – according to Data Marketing Association, email marketing still delivers the best ROI results (122% ROI).
However, harnessing emails can be tricky and involves:
- Using phrases that are easy to understand
- Creating a catchy subject line
- Avoid text walls
- Optimizing emails for mobile devices
- Discussing the good things about your business
Building an effective email list leads to significant results.
Get Social
You need to be active on your social media profiles for your business to gain exposure.
According to the Social Examiner, 90% of marketers point to the importance of social media in running a business. The same report also notes that 89% of marketers feel that social media campaigns have improved the exposure for their company.
An effective social media campaign increases traffic to your site, improves search rankings, improves sales, develops loyal customers and establishes your brand as a leader in your industry.
You can run social media by yourself, use a freelancer or hire a digital marketing firm but whatever you do, your social accounts must be active.
Have an SEO Plan
SEO is an effective way to drive traffic to your website. It’s also free if you’re willing to take time and learn.
Building a good-looking site and setting up social media is important but people will not miraculously start showing up to your site.
You must think about the words that people are searching for on your site, also known as keywords.
If you find SEO tough, hire Artlogic, we are a reputable digital marketing firm that offers good results.
Content Marketing
This is probably the most important part of digital marketing and it involves the use of original content in blogs, guides, videos, etc. to give real value to your customers.
Proper content marketing attracts and keeps your readers hooked.
Take action and learn digital marketing for startups today and you will see improvements in your business in no time.