The digital age comes with plenty of technological trends in almost every aspect of running a business. This involves everything from designing your first website for your company to maintaining a positive social reputation.
The old ways of doing business are long gone and everything that we do in the material world has to be replicated (in some way) on the web.
This means that:
If you don’t have a marketing plan, your business is bound to fail.
Some business owners are of the idea that having a website and occasionally posting on social media is enough to boost traffic. This is not the right approach and most of these businesses are in dire need of a kickstart.
When used correctly, marketing platforms optimize how customers see your company. This usually involves creating a brand, product, and service plus a marketing plan. This process is not easy and it’s no surprise that many businesses get it wrong.
If you solve this first part of marketing, you now have to tackle SEM marketing.
The good thing is:
You already have a marketing strategy set up, the difference is the tool to use for information distribution to increase your consumer reach.
SEM Marketing, what is it?
Digital marketing involves social media marketing, email marketing and content marketing and plenty more as technology grows. SEM, on the other hand, deals with website promotion. It raises the visibility to potential leads and this drives more traffic to your site.
SEM stands for search engine marketing and is usually paired with other marketing terms such as pay-per-click (PPC) and search engine optimization (SEO).
Even though they work differently, SMM and SEO must be used together to help your business grow. PPC also plays an important part but we will only focus on the benefits of SEO in SEM marketing.
One thing:
Do not disregard PPC, it’s a practical marketing strategy but it costs money to run. If you conduct a PPC campaign, you have to pay every time someone clicks your ad. But before you start spending money for ad visibility, make full use of the tools you already have.
Benefits of SEO and SEM
To make it easy to understand, we need to put things into perspective:
Imagine a search engine, Google, Bing, DuckDuckGo, or any you can think of, as its own phone book, and every highlighted company the work of SEO.
Now, your company has the chance to be the first solution a consumer finds. This is because search engines show the most appropriate information based on keywords. Ranking on search engine results is the work of SEO and if you create fitting content according to the keywords, your business’s visibility goes up.
If your business doesn’t show up in the first SERPs, people will not find you, meaning you will not have a chance to convert any of them to buyers or subscribers.
SEO and SMM improve the traffic to your site through effective keyword use. Once the traffic goes up, there is a big chance to convert and make sales.
SEO and SMM also get your content to the surface. Content is responsible for educating the buyer on a product or service – improving brand awareness. High-quality content creates and builds a trusted reputation for your company.