What you should know before creating an online marketing strategy
Before drafting a web marketing strategy, you need to ask yourself questions on your brand, your business and about yourself. You should get these answers if you want online success.
What’s Your Story?
Every business has a story and it can be about anything i.e. your brand, product or personal experiences. Use your story to connect with your customers. Tell your story on the “about” section.
Who are your customers and where do you find them?
When developing an online strategy, you need to know a few things about your customer and where they spend the most time online. Are your customers spending time in the forums, blogs or social media?
It is important to know where your audiences are before you come up with your message. This will help you avoid spending time on the wrong sites and therefore, wasting your hard-earned cash.
How will you measure success?
For a PPC campaign, it is easy to measure ROI i.e. you spend X amount and you earn XX amount in returns.
This is not the same with web marketing strategies where you spend X amount and you bring in Y followers to the blog. The ROI in the latter is hard to measure.
Be clear with your expectations when running an online marketing campaign and use Google Analytics to measure your metrics.
What are your available resources?
Instead of hiring a full-time employee to track all your online events and marketing, hire a company that specializes in online marketing. An online marketing company will manage your brand online to save you time and money.
At Artlogic, we can help you develop the right strategy for your business because we have the skills and most importantly, we have the answers.