Your business stands to benefit by working with a web marketing firm. However, like in any other investment, you would like real value for your money. When hiring a web marketing firm, the marketing experts should make use of different techniques for driving traffic to your site and have visitors converted into customers. However, this is not the only thing you should expect.
Ask the following questions to make sure that you hire the best guys for the job.
Is there a report made on ROI?
You can place great efforts on exposing your company but if there are no results i.e. increase of customers and revenue, then there is no point in hiring them. The online marketing firm should deliver tangible results since you have invested time and money. To prove their worth and professionalism, the internet marketing firm must show data on the number of leads generated and customers gained.
How will they convert visitors to customers?
Many new site owners get excited when they notice an increase in web traffic. However, this is not the final goal, you are supposed to make sales from the visitors and if this isn’t achieved, the high traffic to your site will not help.
The marketing company should help convert the visitors into buyers and should have a prospects list to help with marketing efforts.
Are emails and calls being tracked?
If an online marketing company fails to track all your leads i.e. from calls and emails, then you’re missing out on valuable data that can be used to grow your sales.
Are you targeting the right audience?
97 percent of first time visitors to your site don’t have the intention to buy. Such visitors are only searching for information to compare with your competitors. Your web marketing company should show you how to tap this important group.
Is the web marketing agency using analytics to make marketing decisions?
Your marketing agency should do a lot more on your behalf besides using Google Analytics. They should be in a position to adjust their campaigns for improved results. They should also use other tools for collecting and interpreting valuable data.