An AdWords campaign can have incredible gains for your business such as increasing traffic and leads to your website. However, they are expensive and your keyword choice and industry dictate your rates per click. If your clicks fail to make a sale, then you will end up losing money.
What can you do?
Make sure that you put your money into good use.
The following mistakes should be avoided when implementing a Google AdWords campaign or Bing Ads.
Using Unfocused Words
Don’t fall for the perception of casting a wider net to catch more fish. The truth is, casting a wider net can catch more fish and a lot of them may not be the ones you want. The same applies with keywords, it’s about quality, not quantity.
This means that you should choose long tail and specific keywords that focus on what your business offers. By doing so, more conversions will happen.
Using Negative Keywords
Using negative keywords will only give you unqualified leads and this will not add anything to your business.
Not Focusing on Location
Many businesses pay for clicks that are not under their service radar. Every ad that is out-of-range does not take your location into account and is a waste.
Failing to Use Landing Pages
Ads will give leads to your business but remember that the visitor is yet to be convinced to make a purchase. Your ads should take visitors to a landing page that has all the answers relating to their search. If the ads lead to a generic page, visitors will find it tough to get the answers and you will lose your lead.
Failing to Use Web Analytics
If you fail to use web analytics, you will not have the specifics of your website. Web analytics give you information such as who your site’s visitors are, time spent on site and pages visited. Failure to use web analytics is the same as sailing blind.
Save money by avoiding these AdWords campaign mistakes.