Selecting the right SEO agency is not an easy task, it’s just like picking the right marriage partner. You read that right!
Let’s bring this into perspective:
It takes sufficient time to get a good SEO ranking and to keep this ranking, there needs to be ongoing work.
Therefore, you need to hire a good SEO company to have online success.
Getting Started
There are many SEO experts and this includes businesses and people.
This is mind-boggling especially if you are looking to hire an SEO company for the first time.
You Might be Wondering where to start, right?
Well...get on your favorite search engine and type ‘SEO Company’ together with your city name, to check what shows up on the first page of search results. Go for the companies on this page because it shows they can market themselves.
You can also ask some of your business contacts about SEO companies they have worked with. This is another way to get good recommendations.
Once you list a few good SEO companies, book a meeting and ask them about their services and any other questions you might have. Don’t forget to ask them about other clients they have worked for and the successes they achieved.
That’s not all:
You need to listen carefully and list all the answers.
The Honeymoon – Where Communication is Key
You must be involved in this process if you are to have the results you’re after. The SEO agency that you have settled for should know a lot about your company such as your target market and the types of searches conducted while looking for your service or product.
This is the interesting part:
You need to ask your SEO expert why they have chosen specific keywords and not others. Listen closely as their explanation says a lot. If you have any question about their methods, this is the time to ask.
During this time, your SEO Company should undertake plenty of SEO strategies besides working on your site and selecting keywords. The backlinks should be developed during this time.
Backlinks are well-established external websites that link to your site to make it more relevant and boost your rankings.
In the first few months, your SEO expert should work tirelessly for your business.
Who to Avoid
Any SEO Company that decides not to make any changes to your site are to be avoided.
Also, agencies that guarantee you the top spot on Google are a no-no.
Do not select an SEO Company based on their prices. The fee for the SEO agency takes into consideration all the costs including keyword research costs, work done on the website and purchasing backlinks and this involves a good amount of money.
Long-Term SEO
With SEO, the only way to get success is by going long-term. It requires time and effort to get good rankings, not to mention keeping them.
It is a good idea to stick to the SEO Company that you settled for from the beginning.
Keep in mind that:
Any agreement needs to have regular updates and remember, the contract can be canceled if you notice unwanted results.
A good SEO company should show measurable results and communicate from time to time, just like a good marriage.