When developing a website, you have to make it SEO compliant. If you miss this important step, ranking on SERPs is going to be difficult for you.
What could go wrong?
The number of visitors to your site will go down irrespective of the quality of your website and type of content.
Just like any successful project, you need to lay a proper groundwork for SEO if you’re going to be successful. The following is what a web developer should know in regards to SEO
Speed of Page Downloads
Page download speed is key to your SEO campaign.
Ask any website developer and they will confirm this fact.
Search engines measure this speed and use it as a factor when ranking websites.
Internal Link Usage
A website that is properly structured is mapped and indexed with ease by search engines. You will receive a bonus if your site has plenty of between page references.
Optimized Site Map
An accurate sitemap is good for SEO. Make sure that you don’t have missing pages and your site’s root directory should have 100 links. Search engines crawlers use sitemaps for indexing websites.
Correct Directs
There is a right and wrong way of using redirects. If a page is present under many URL addresses, you may use them and have it linked to those ‘missing pages’ for the existing content. However, 302 and 301 redirects cannot be stated to be the same and this dictates the one to be used.
From an SEO standpoint, using any of them can decrease your rankings. It can even cause serious issues that are tough to rectify especially when many pages are affected.
Establishing Google Analytics
You need Google Analytics to have complete control of your website and search engine activity including user interactions and keywords.