Traditional marketing has no technique in this technologically advanced and competitive world. Cheaper online techniques are being introduced by the day meaning that you have to stay updated.
How?
By researching. This article will teach you how to lay the groundwork for your marketing scheme through keywords, social media, and closing leads.
Keywords
Keywords play a vital role in identifying, locating or relating content but only when they are used effectively.
For you to stay relevant online, you must run an effective keyword research strategy. Keywords help people find the content that they are looking for on search engines. A business that shows on the first page of SERPs has a better chance of being found when compared to a business on page 5.
Get it?
However, the keyword business can be a bit tricky especially if you are a startup since the bigger corporations might already dominate the keywords that you’re after.
What can you do?
You should develop a keyword strategy that focuses on words that are less competitive and relevant to your business.
Optimization
Once you get your 3 or 5 keywords, your next step is to have content developed around them. The content together with the keyword will get you to the first page of SERPs.
Look:
If you do it right, you will be unstoppable.
SEO has two components, off-page SEO, and On-page SEO. On-page SEO deals with the content while off-page SEO handles your website’s relationship with other sites.
The performance of your on-page SEO can be improved by using nine things which are page titles, data and Meta description, cascading style sheets, headings, domain info, images, MOZ rank, URL structure and Google crawl date.
Your keyword(s) should be present in page titles, titles and on metadata.
Your site’s back-end layout is handled by CSS (Cascading Style Sheets). This prevents the HTML that has powerful keywords from being watered down by more codes.
Even though images are not specifically searched the file name and text should be formatted accordingly.
Blogging
A blog enhances your market presence by keeping the content fresh and available to readers. Your blog should have the following:
- Compelling posts
- Sufficient multimedia
- Call to action buttons
You can add other resources such as e-books, webinars, and other downloadable content to raise the importance of your blog.
Social Media
Social media is the biggest platform for reaching out to new customers. Expand your social media presence to sites such as Pinterest, Instagram and even create pages on Hubspot and Google Alerts. The avenues will grow your site visitors.
Lead Conversion
Once you start getting traffic to your site, you need a way to convert visitors into buyers.
To do this you must have the following three things:
- A compelling offer.
- Ability to use CTAs to lead the visitors to other content.
- A landing page.
Keep track of your progress to keep you informed on your working strategies and the ones that need change.
Optimize for Mobile
You are missing out if your website is not optimized for mobile because the lion’s share of traffic comes from mobile devices.
Analysis
Analyze and refine your web marketing processes to grow you’re your online presence. Identify your goals and measure their performance and progress.