Performing on-page SEO is not difficult. Since you don’t require any special skills, many startups prefer to DIY as a way of saving funds. One thing is for sure, you must have everything that is required to conduct a successful on-page SEO campaign.
If you’re seriously considering to DIY, you will definitely make some mistakes due to your lack of knowledge and expertise. The following tips will help you know the mistakes that most people make when performing on-page SEO.
Stuffing Keywords
This is a mistake that is done by amateurs and even professionals and dates back to the days when search engines preferred keywords without paying attention to structure and coherence. Back in the day, stuffing keywords was allowed but it doesn’t work anymore and can even lead to hefty penalties.
Using Duplicate or Copied Content
Duplicate content is when the same content is found on different pages in your site. The copied text is even worse because it can have your site placed in the “sandbox”. Nothing goes unnoticed by Google so it’s best to use original text instead of copy pasting.
Poorly Used SEO Descriptions and Titles
Make sure that your titles and SEO descriptions are properly used – they should be original. Never rely on the CMS auto-generated descriptions and titles. Use your SEO descriptions and titles well and you will be rewarded by search engines.
Wrong and Unfocused Keywords
Your keyword selection process should be carefully planned and once you get the right keywords, use them correctly and consistently. Remember, don’t overuse your keywords.
Broken Links
Missing content that results in page load errors can ruin your ranking and reputation. If your site has dozens of broken links then you could end up in serious trouble. Broken links should be redirected. Any 404 error should be fixed immediately.
On-site SEO might seem easy but when done poorly, it can lead to harmful effects like low sales, bad reputation and decreased ranking but if used well, the benefits are incredible.