Your business stands to benefit by working with a web marketing firm. However, like in any other investment, you would like real value for your money.
What to Expect from a Web Marketing Firm
Pay Per Click or Search Engine Optimization, Which is Better?
Organic or PPC? This debate has gone on for a long time among marketers, online entrepreneurs and those joining the internet marketing world. The strengths and weaknesses of both have been debated on, but, is this information enough to make you pick one?
An Introduction to Google Display Network
There are two types of business ads that you can pick for your business, these are text ads and display ads.
Text ads convey a message of a service or product by using text.
Understanding Google’s SEO Performance Indicators for Measuring Your Site
Optimization makes it easy for search engine crawlers to understand your site. We may not understand the entire functions of the Google’s algorithm but there are key performance indicators that help site owners to know how the site is faring and the work done by the crawlers.
Reputation Management: Monitoring Your Web Presence
Every person or business with a web presence should not downplay online reputation management. It takes a lot of years to develop a positive reputation but one negative review can cause problems.
Don’t Waste Money, Avoid These AdWords Mistakes
An AdWords campaign can have incredible gains for your business such as increasing traffic and leads to your website. However, they are expensive and your keyword choice and industry dictate your rates per click. If your clicks fail to make a sale, then you will end up losing money.
Content Marketing 101
Telling stories is an effective and efficient way of marketing your business, this is also known as content marketing.
Pricing Strategies for Small Businesses
There are different pricing strategies to pick from meaning that you as a business owner can select the best method for your business.
Effective Tips on Lead Generation
Lead generation is a crucial aspect of every business organization. Still, many entrepreneurs and marketers find it tough to generate valuable leads.
Budgeting Tips for PPC
Budgeting for your marketing campaign is important because it helps you understand the marketing channels to have the least or more allocation.
Your PPC budget should be clear to make good use of your resources. The following are the best PPC budgeting practices: