Promoting and advertising your business is a continuous activity that involves trade shows, paid advertisements and word of mouth. The following resources are good for your business especially after developing your marketing plan and settling on a promotional technique.
How to stretch your marketing budget
Choose the type of advertising that matches your marketing budget and adhere to the top practices for advertising. You can stretch your marketing budget by:
Setting clear goals for your campaigns
Staying logical and methodical when planning campaigns
Using affordable marketing tools such as referrals, direct mail, news releases, online marketing, networking and many others.
Marketing Plan Template
Plan your marketing step by step to stand a chance of success in the competitive online marketplace. A proper marketing template makes it easy for you to:
- Define your brand
- Identify your prospects
- Know who your competitors are
- Identify the strength, opportunities, weaknesses, and threats to your company
- Know why your business is different
- Come up with a clear customer purchasing journey
- Create a marketing action plan
- Monitor, measure and improve your online marketing tactics
Measure the results of your advertising
Measure your advertising results to know what’s working and what isn’t.
Developing your website
Create a website to attract more buyers to your business.
Online marketing
Use techniques such as social networking, blogging and email marketing as they are cost effective.
Social media marketing
Learn or hire an online marketing company such as Artlogic to develop a social marketing strategy to attract, engage and retain customers.
Register your business on Canadian Company Capabilities
This increases your visibility among local and international clients; plus, it’s free to register.
Canadian Aboriginal and Minority Supplier Council
Benefit from inclusive supply chain practices by registering on this council as a certified Aboriginal and minority-owned supplier.
Develop a promotional brochure
Hand out promotional material for free – this is a crucial marketing strategy.
Learn how to improve your business
The Ontario business improvement area handbook teaches how you can improve your business and get extra benefits.
Public and media relations
Learn the ways of spreading the word about your business.
Trade show marketing
Participate in the right trade shows and make sure that you prepare well and don’t forget to follow up.
Email marketing
Discover the advantages of email marketing for your business.
Learn the signs of business
Signs are important when branding your business. They let the buyers know who you are and invite them in from the street.
Use business signs to your advantage.
Solutions for small businesses
Know the small business solutions – they can help you with e-commerce, marketing, and shipping.