Blogging creates an incredible opportunity for content development and distribution, it also allows the content to reach the targeted audience quickly. To spread the message more effectively, online marketers make use of optimization methods, referred to as Search Engine Optimization or SEO.
However, not all bloggers use SEO when writing. There are some bloggers who are more about offering excellent content and creativity. But, if people are not able to find what you have to offer, what is the point of airing it?
Optimization lures targeted visitors to your site. Introduce SEO into your blogging with the following helpful tips:
Use the right keyword for people to find you. With millions of available blogs on the internet, how are people supposed to find you? First of all, your blog should have a topic that is relevant to what your targeted audience is looking for on the search engines. Use keyword research tools to find the right target phrases. However, do not always use the phrases as they are being used by your target audience. Carry out research to get more material about what users have searched for to find similar information.
Focus on creating quality content. Always post quality content on your blog to build a loyal fan base. This will keep users coming back to your site and more people will start searching for your blog
Make comments on other blogs. If you make meaningful and strategized comments on other blogs, you can get the attention of their readers who will be interested to check out your ideas and opinions. One thing, only make comments on blogs that are similar to what you are offering.
Use extended blogging platforms. Blogger.com is a free blogging site by Google and is popular among new bloggers. Once you get some blogging experience, make that important switch to a more comprehensive platform like WordPress. Such a platform allows you to use plugins for a better layout, comment moderation, and internal linking. Your SEO strategy will also be simplified by using plugins.
Using a paid blog domain. This is a sure way of raising the credibility levels of your site and search engine rankings. Google rewards authority and your audience will also value your seriousness.
Fast loading websites. The faster your site loads, the higher the rankings it will receive on search engines. A slow loading site affects rankings and credibility. Improve user experience by making sure that your website loads faster.
Keep titles short and easy. Clever and short titles catch the attention of the audience. More so, search results accommodate 60 to 70 characters on page titles. The targeted key phrases are to appear in the title. Title tags that have keywords are loved by Google.
Optimize Image Keywords. Images improve the appeal of a blog post but they also play another more important role. You should use keyword tags to have your images indexed (known) by search engines.
Internal Linking. Linking your blog posts with other articles for enhanced bounce rates is a good SEO practice. For example, the sidebar section should have related posts, the homepage should have a featured post etc.
External linking. You can link to other relevant blogs to offer your readers with more information that they may not have been able to find.
When introducing SEO to blogging, do not overdo it. Just include what is desired or relevant to offer your audience quality information.